Turn a business objective into a
cohort-segmented brief
in two minutes, not two months.

The Campaign Planner is a five-agent pipeline that consolidates brand context, ranks customer cohorts, generates brand-compliant creative through the Claude API, allocates media budget with budget-driven reach modeling, and produces a revenue forecast, with every number traceable to a specific cell in an editable spreadsheet.

CASE · Okhiya (fictional US occasion-wear brand) FALL 2026 LAUNCH BUDGET · $6M 4 AGENTS DETERMINISTIC · 1 LLM

Forecast at a Glance

On Track
with 6.7% buffer.

Target uplift$5.40M

Projected (risk-adj.)$5.76M

Delta+$0.36M

The brand

Okhiya is a US occasion-wear label, design-differentiated handcrafted pieces made by artisans, rooted in global craft traditions. Annual revenue $120M; Fall season concentration ~30%.

The customer base

265K addressable customers across four cohorts on a 2x2 of aesthetic preference (Classic vs Contemporary) and relationship status (Repeat vs New). The 2x2 is the strategic skeleton the pipeline reasons against.

The campaign

Grow Fall 2026 launch revenue 15% YoY against a $6M budget over a 12-week peak window, September through November, covering Fall collection launch through gala season.

Objective & Strategic Context

Agents 1 & 2 · Context consolidation & cohort ranking

Grow Okhiya Fall 2026 launch revenue 15% YoY

01 Objective Intake Deterministic

02 Context & Strategy Deterministic

03 Creative Director Claude API

04 Media Planner Deterministic

05 Impact Forecaster Deterministic

#1 · Rank

Defend

Classic Repeat

Revenue share42.0%

GrowthLow

CompetitionLow

Score68.2

Build a wardrobe of formal occasion pieces for the events on their calendar. Trust Okhiya for important moments.

Largest revenue block (42.0%) with Low growth potential; this cohort is near saturation. Low competitive intensity means Okhiya has a strong position here. Protect the base; don't over-invest for marginal gains.

#2 · Rank

Invest

Classic New

Revenue share28.0%

GrowthMedium

CompetitionMedium

Score62.8

Looking for heritage-quality occasion wear and willing to invest. Haven't discovered Okhiya yet; brand trust barrier and store discovery problem.

28.0% revenue share with Medium growth potential and Medium competitive intensity. Room to grow; invest in acquisition and conversion to expand contribution.

#3 · Rank

Invest

Contemporary Repeat

Revenue share20.0%

GrowthHigh

CompetitionMedium

Score71.0

Want occasion wear that signals taste and individuality. Return to brands that get the design-meets-craft balance right.

20.0% revenue share with High growth potential and Medium competitive intensity. Room to grow; invest in acquisition and conversion.

#4 · Rank

Invest

Contemporary New

Revenue share10.0%

GrowthHigh

CompetitionHigh

Score55.0

Often dressing for their first formal events. Look to Instagram and brands for guidance on what to wear.

10.0% revenue share with High growth potential and High competitive intensity. Room to grow; invest in acquisition and education.

✦

Human Checkpoint: the marketer approves before execution

The pipeline pauses here. No creative is generated, no media budget is allocated, no forecast is computed until the marketer approves the strategic direction above. This is deliberate: the system is a copilot, not a replacement. The agents surface reasoning; the human owns the decision. This is the ethics beat of the architecture.

Creative Direction

Agent 3 · Powered by Claude Sonnet 4.5 · 4 API calls · $0.028 total

Classic Repeat

DEFEND · retention-angled

claude-sonnet-4-5 · $0.007

Your Atelier Remembers

ConceptA personalized program that acknowledges each customer's occasion history and proactively suggests hand-finished pieces for upcoming events in their calendar, reinforced by artisan stories behind their previous purchases.

RationaleDeepens loyalty by making repeat customers feel known and valued, not just transactional. Protects the base by creating emotional stickiness through personalization and craft storytelling. The atelier language elevates their relationship from shopper to patron.

Approved vocab: atelier · hand-finished · artisan · occasion

Heirloom in the Making

ConceptA content-led initiative that follows customers' embroidered and beaded gowns through multiple milestone occasions, celebrating how Okhiya pieces become part of their family story and can be treasured across generations.

RationaleReinforces the investment value of their purchases without defensive positioning. Honors their trust in Okhiya for important moments while subtly encouraging additional purchases for new chapters. Validates existing wardrobe choices and deepens brand affinity.

Approved vocab: embroidery · celebration · heritage · timeless

Classic New

INVEST · acquisition-angled

claude-sonnet-4-5 · $0.007

Atelier Stories Unveiled

ConceptA documentary-style campaign featuring the artisans behind Okhiya's embroidered and beaded heirloom pieces, revealing the weeks of handwork that transform fabric into wearable heritage.

RationaleBuilds brand trust by making the craft process transparent and tangible. The Creator archetype shines through real artisan stories, addressing the trust barrier while justifying the investment through provenance. This warm, rooted approach helps quality-conscious newcomers understand what makes Okhiya worth discovering.

Approved vocab: atelier · artisan · embroidery · heritage

Your Celebration Awaits

ConceptIntimate lookbook campaign featuring real customers wearing hand-finished Okhiya gowns at their milestone occasions, paired with store location stories and guided discovery paths.

RationaleSolves the store discovery problem by weaving location information into celebration narratives that resonate emotionally. Positions Okhiya as the destination for those seeking timeless occasion wear worth investing in. The Lover archetype connects through authentic wearer stories while building confidence for first-time visitors.

Approved vocab: hand-finished · celebration · occasion · timeless

Contemporary Repeat

INVEST · acquisition-angled

claude-sonnet-4-5 · $0.007

Your Signature, Our Craft

ConceptA campaign celebrating how Okhiya's artisan silhouettes become personal signatures, spotlighting customers who've made the contemporary designs their go-to for occasions that matter.

RationaleSpeaks directly to the cohort's desire for individuality while reinforcing the design-craft balance they value. By featuring real wearers and their stories, validates their taste and builds emotional equity that drives repeat purchase. The focus on 'signature' elevates the relationship from transactional to identity-based.

Approved vocab: artisan · craft · occasion · contemporary

Behind the Atelier

ConceptAn immersive content series revealing the artisan techniques and heritage weaves behind Okhiya's most sought-after contemporary pieces, positioning each garment as a collision of tradition and modern design vision.

RationaleFeeds the cohort's appreciation for the craft-design intersection by pulling back the curtain on process and provenance. Educates while elevating, giving them the narrative depth to feel confident in their choices and share their discernment. The storytelling approach builds brand affinity that converts browsers into committed repeat customers.

Approved vocab: atelier · artisan · heritage · weave

Contemporary New

INVEST · acquisition-angled

claude-sonnet-4-5 · $0.007

Your First Chapter

ConceptA digital-first campaign showcasing real wearers at their milestone occasions, first wedding, first festive hosting, first formal celebration, paired with the artisan story behind each handcrafted piece.

RationaleSpeaks directly to the cohort's need for guidance while celebrating their authentic moments. By featuring relatable stories alongside craft heritage, builds confidence and creates Instagram-worthy content that educates and inspires. The artisan connection adds depth that differentiates Okhiya from fast-fashion competitors.

Approved vocab: occasion · artisan · handcrafted · craft

Rooted in You

ConceptAn interactive style guide campaign pairing contemporary silhouettes with their heritage weave or embroidery techniques, positioning each piece as both timeless tradition and modern celebration.

RationaleAddresses the guidance-seeking behavior of the cohort while establishing Okhiya's design authority. By connecting contemporary silhouettes to traditional craft, delivers the Instagram-friendly aesthetic they seek with the rooted authenticity they may not yet know they value. The educational angle builds loyalty beyond the first purchase.

Approved vocab: contemporary · heritage · weave · embroidery · rooted · celebration

Media Allocation

Agent 4 · Best-fit channel selection · Rule-based budget allocation

Channel	Effectiveness	Attribution	Budget %	Reasoning
Classic Repeat · DEFEND				Weighted effectiveness: 1.451x
Email / CRM (house list)	1.50x	Direct	35%	Warm list · 2–3% open-to-purchase
Referral / word-of-mouth	1.45x	Direct	33%	10–15% conversion from referred leads
In-store clienteling	1.40x	Direct	32%	30–40% conversion on targeted outreach
Classic New · INVEST				Weighted effectiveness: 1.369x
Referral / word-of-mouth	1.45x	Direct	35%	10–15% conversion from referred leads
Cross-brand CRM (partner network)	1.35x	Direct	33%	3–5% conversion from partner-brand lists
Google Search / Shopping	1.30x	Direct	32%	4–6% on high-intent queries
Contemporary Repeat · INVEST				Weighted effectiveness: 1.359x
Email / CRM (house list)	1.50x	Direct	37%	2–3% open-to-purchase on warm list
SMS / Messaging Business	1.30x	Direct	32%	8–12% click-to-store, 3–5% purchase
Influencer partnerships	1.25x	Indirect	31%	5–8% engagement-to-store-visit
Contemporary New · INVEST				Weighted effectiveness: 1.302x
Cross-brand CRM (partner network)	1.35x	Direct	35%	3–5% conversion from partner-brand lists
Google Search / Shopping	1.30x	Direct	33%	4–6% on high-intent queries
Influencer partnerships	1.25x	Indirect	32%	5–8% engagement-to-store-visit

Budget → Reach → Uplift

Agent 5 · Interrogatable forecast · Every number traces to a spreadsheet cell

Total Envelope

$6.0M

Row 17 · Assumptions sheet

Creative Production · 30%

$1.80M

Row 18 · premium apparel ratio

Media Pool · 70%

$4.20M

Row 19 · deployed across cohorts

Classic Repeat

Rank #1 · DEFEND

$1.68Mallocated · 40% of media pool

Channel	Budget %	$M	Cost / reach	Reachable
Email / CRM (house list)	35%	$0.59	$3	196,000
Referral / word-of-mouth	33%	$0.55	$30	18,466
In-store clienteling	32%	$0.54	$75	7,173
Sum of channel reach				221,639
De-duplication haircut (−20%)				−44,328
Unique customers reachable				177,311

Cohort-limited

Final reach: 30,000 / 30,000 customers · 100%
Budget exceeds what's needed. Every additional dollar reaches zero new customers; the constraint is cohort size, not budget.

$1.57M

Classic New

Rank #2 · INVEST

$1.47Mallocated · 35% of media pool

Channel	Budget %	$M	Cost / reach	Reachable
Referral / word-of-mouth	35%	$0.51	$30	17,133
Cross-brand CRM (partner network)	33%	$0.48	$12	40,416
Google Search / Shopping	32%	$0.47	$60	7,833
Sum of channel reach				65,382
De-duplication haircut (−20%)				−13,077
Unique customers reachable				52,305

Budget-limited

Final reach: 52,305 / 75,000 customers · 70%
Close to two-thirds reach, with 22,695 customers remaining out of reach. More media budget would directly convert to more people reached.

$2.29M

Contemporary Repeat

Rank #3 · INVEST

$0.63Mallocated · 15% of media pool

Channel	Budget %	$M	Cost / reach	Reachable
Email / CRM (house list)	37%	$0.23	$3	77,666
SMS / Messaging Business	32%	$0.20	$10	20,200
Influencer partnerships	31%	$0.20	$120	1,625
Sum of channel reach				99,491
De-duplication haircut (−20%)				−19,899
Unique customers reachable				79,592

Cohort-limited

Final reach: 60,000 / 60,000 customers · 100%
Budget exceeds what's needed. The reachable pool of 79,592 is capped at the cohort size of 60,000; every additional dollar adds no new reach.

$2.28M

Contemporary New

Rank #4 · INVEST

$0.42Mallocated · 10% of media pool

Channel	Budget %	$M	Cost / reach	Reachable
Cross-brand CRM (partner network)	35%	$0.15	$12	12,250
Google Search / Shopping	33%	$0.14	$60	2,316
Influencer partnerships	32%	$0.13	$120	1,116
Sum of channel reach				15,682
De-duplication haircut (−20%)				−3,137
Unique customers reachable				12,545

Budget-limited

Final reach: 12,545 / 100,000 customers · 13%
The growth frontier. This cohort is where the next dollar would do the most work; high growth potential but severely under-funded at the current 10% media allocation.

$0.26M

Forecast · Risk-Adjusted · −10% Haircut

On Track
with 6.7% buffer.

Target uplift

$5.40M

Projected

$5.76M

Buffer

+$0.36M

Turn a business objective into a cohort-segmented brief in two minutes, not two months.

Objective & Strategic Context

Classic Repeat

Classic New

Contemporary Repeat

Contemporary New

Human Checkpoint: the marketer approves before execution

Creative Direction

Your Atelier Remembers

Heirloom in the Making

Atelier Stories Unveiled

Your Celebration Awaits

Your Signature, Our Craft

Behind the Atelier

Your First Chapter

Rooted in You

Media Allocation

Budget → Reach → Uplift

Turn a business objective into a
cohort-segmented brief
in two minutes, not two months.