Turn a business objective into a
cohort-segmented brief
in two minutes — not two months.
AMOS is a five-agent pipeline that consolidates brand context, ranks customer cohorts,
generates brand-compliant creative through the Claude API, allocates media budget with
budget-driven reach modeling, and produces a CFO-interrogatable revenue forecast —
every number traceable to a specific cell in a marketer-editable spreadsheet.
CASE · Taneira Diwali 2026
BUDGET · ₹50 Cr
4 AGENTS DETERMINISTIC · 1 LLM
Forecast at a Glance
On Track
with 9.9% buffer.
Target uplift₹177.4 Cr
Projected (risk-adj.)₹194.9 Cr
Delta+₹17.5 Cr
01
Objective & Strategic Context
Agents 1 & 2 · Context consolidation & cohort ranking
Grow Taneira festive-season revenue 40% YoY
01
Objective Intake
Deterministic
02
Context & Strategy
Deterministic
03
Creative Director
Claude API
04
Media Planner
Deterministic
05
Impact Forecaster
Deterministic
#1 · Rank
Defend
Traditional Repeat
Revenue share52.1%
GrowthLow
CompetitionLow
Score74.3
Appreciate the crafts of India, looking to expand their collection of sarees. Buy a new saree for every Diwali. Trust Taneira.
Largest revenue block (52.1%) with Low growth potential — this cohort is near saturation. Low competitive intensity means Taneira has a strong position here. Protect the base; don't over-invest for marginal gains.
#2 · Rank
Invest
Traditional New
Revenue share28.4%
GrowthMedium
CompetitionMedium
Score63.0
Appreciate Indian crafts. Buy a new saree every Diwali. Haven't heard of Taneira — don't know where the stores are.
28.4% revenue share with Medium growth potential and Medium competitive intensity. Room to grow — invest in acquisition and conversion to expand contribution.
#3 · Rank
Invest
Trendy Repeat
Revenue share13.4%
GrowthHigh
CompetitionMedium
Score67.0
Want to embrace their tradition and roots but also want to express themselves through their outfit.
13.4% revenue share with High growth potential and Medium competitive intensity. Room to grow — invest in acquisition and conversion.
#4 · Rank
Invest
Trendy New
Revenue share6.1%
GrowthHigh
CompetitionHigh
Score52.7
Want to embrace tradition but also express personal style. May not know how to wear a saree.
6.1% revenue share with High growth potential and High competitive intensity. Room to grow — invest in acquisition and education.
✦
Human Checkpoint — the marketer approves before execution
The pipeline pauses here. No creative is generated, no media budget is allocated, no forecast is computed until the marketer approves the strategic direction above. This is deliberate: AMOS is a copilot, not a replacement. The agents surface reasoning; the human owns the decision. This is the ethics beat of the architecture.
02
Creative Direction
Agent 3 · Powered by Claude Sonnet 4.5 · 4 API calls · $0.027 total
Traditional Repeat
DEFEND · retention-angled
claude-sonnet-4-5 · $0.007
The Weave Collector's Registry
ConceptA personalized collector's journey celebrating each regional weave they add to their wardrobe, with a beautifully designed registry documenting their craft heritage.
RationaleDeepens loyalty by honoring their existing collection. Transforms repeat buying into a meaningful craft preservation journey. Reinforces trust by acknowledging their discerning taste.
Approved vocab: weave · craft · heritage · tradition
This Diwali, Another Heirloom
ConceptPosition each annual Diwali saree purchase as adding to their legacy collection, featuring pure silk pieces worthy of being passed down through generations.
RationaleSpeaks to their established Diwali buying ritual while elevating purchases from occasion-wear to timeless investment. Reinforces quality and craft over volume.
Approved vocab: pure · timeless · occasion · celebration
Traditional New
INVEST · acquisition-angled
claude-sonnet-4-5 · $0.007
Find Your Weave Home
ConceptA warm invitation campaign showcasing Taneira's store locations alongside the regional weaves each location houses, guiding saree collectors to discover their nearest craft destination.
RationaleSolves the awareness barrier by making store discovery feel like a journey to find authentic heritage. Positions Taneira as the accessible home for their growing collection.
Approved vocab: weave · heritage · craft · pure
The Artisan Atlas
ConceptAn episodic storytelling series mapping India's handloom regions to Taneira stores, featuring master artisans and their traditional patterns, ending each story with 'Now closer to you at...'
RationaleEducates the cohort on the crafts they already appreciate while building Taneira brand affinity through artisan narratives. Transforms store location awareness into celebration of tradition.
Approved vocab: artisan · handloom · tradition · occasion
Trendy Repeat
INVEST · acquisition-angled
claude-sonnet-4-5 · $0.006
Craft Meets Canvas
ConceptA campaign positioning designer blended silk sarees as wearable art where heritage weaves become the canvas for contemporary self-expression.
RationaleSpeaks to the duality of wanting tradition with personal flair. Frames each saree as both craft and creative expression — validating their desire to honor roots while making bold style statements.
Approved vocab: craft · heritage · weave · artisan
Rooted, Reimagined
ConceptCelebrate how pure silk traditions evolve through designer patterns that honor the handloom legacy while speaking a modern design language.
RationalePositions their choice as evolution, not rejection of tradition. Appeals to their growth mindset and desire for uniqueness while maintaining cultural connection.
Approved vocab: rooted · tradition · pure · handloom
Trendy New
INVEST · acquisition-angled
claude-sonnet-4-5 · $0.007
Your Canvas, Your Heritage
ConceptPositions Taneira's designer blended silks as the canvas for self-expression, featuring young women styling sarees in contemporary ways while celebrating the craft and weave stories behind each piece.
RationaleEmpowers the cohort to see tradition as a medium for personal style rather than a constraint. Educational component addresses styling uncertainty; design focus speaks to pattern preference.
Approved vocab: heritage · craft · weave · celebration
Rooted in You
ConceptA storytelling campaign where each designer blended silk pattern becomes a conversation starter, connecting the wearer's personal milestones and occasions to the timeless tradition of the craft.
RationaleFrames tradition as something that enhances rather than dictates their personal narrative. Occasion-based approach gives them permission to experiment while feeling anchored.
Approved vocab: rooted · tradition · occasion · timeless
03
Media Allocation
Agent 4 · Best-fit channel selection · Rule-based budget allocation
04
Budget → Reach → Uplift
Agent 5 · CFO-interrogatable forecast · Every number traces to a spreadsheet cell
Traditional Repeat
Rank #1 · DEFEND
₹14.0 Crallocated · 40% of media pool
| Channel | Budget % | ₹ Cr | Cost / reach | Reachable |
|---|
| Email / CRM (house list) | 35% | ₹4.90 | ₹25 | 1,960,000 |
| Referral / word-of-mouth | 33% | ₹4.62 | ₹250 | 184,800 |
| In-store clienteling | 32% | ₹4.48 | ₹350 | 128,000 |
| Sum of channel reach | | | | 2,272,800 |
| De-duplication haircut (−20%) | | | | −454,560 |
| Unique customers reachable | | | | 1,818,240 |
Cohort-limited
Final reach: 300,000 / 300,000 customers · 100%
Budget exceeds what's needed. Every additional rupee reaches zero new customers — the constraint is cohort size, not budget.
₹52.2 Cr
Traditional New
Rank #2 · INVEST
₹12.2 Crallocated · 35% of media pool
| Channel | Budget % | ₹ Cr | Cost / reach | Reachable |
|---|
| Referral / word-of-mouth | 35% | ₹4.29 | ₹250 | 171,600 |
| Cross-brand CRM (Tata ecosystem) | 33% | ₹4.04 | ₹90 | 448,888 |
| Google Search / Shopping | 32% | ₹3.92 | ₹180 | 217,777 |
| Sum of channel reach | | | | 838,265 |
| De-duplication haircut (−20%) | | | | −167,653 |
| Unique customers reachable | | | | 670,612 |
Budget-limited
Final reach: 670,612 / 700,000 customers · 96%
Close to saturation, but 29,388 customers remain out of reach. More media budget would directly convert to more people reached.
₹73.4 Cr
Trendy Repeat
Rank #3 · INVEST
₹5.2 Crallocated · 15% of media pool
| Channel | Budget % | ₹ Cr | Cost / reach | Reachable |
|---|
| Email / CRM (house list) | 37% | ₹1.94 | ₹25 | 776,000 |
| WhatsApp Business | 32% | ₹1.68 | ₹100 | 168,000 |
| Influencer partnerships | 31% | ₹1.63 | ₹200 | 81,499 |
| Sum of channel reach | | | | 1,025,499 |
| De-duplication haircut (−20%) | | | | −205,100 |
| Unique customers reachable | | | | 820,399 |
Budget-limited
Final reach: 820,399 / 900,000 customers · 91%
Nearly saturated. The last 9% requires disproportionate spend — diminishing returns territory.
₹80.3 Cr
Trendy New
Rank #4 · INVEST
₹3.5 Crallocated · 10% of media pool
| Channel | Budget % | ₹ Cr | Cost / reach | Reachable |
|---|
| Cross-brand CRM (Tata ecosystem) | 35% | ₹1.23 | ₹90 | 136,666 |
| Google Search / Shopping | 33% | ₹1.16 | ₹180 | 64,444 |
| Influencer partnerships | 32% | ₹1.12 | ₹200 | 56,000 |
| Sum of channel reach | | | | 257,110 |
| De-duplication haircut (−20%) | | | | −51,422 |
| Unique customers reachable | | | | 205,688 |
Budget-limited
Final reach: 205,688 / 1,500,000 customers · 14%
The growth frontier. This cohort is where the next rupee would do the most work — high growth potential but severely under-funded at the current 10% media allocation.
₹10.7 Cr
Forecast · Risk-Adjusted · −10% Haircut
On Track
with 9.9% buffer.